Director of Business Development, Sales Operations, & Marketing
Ricky McCabe
Solutions-focused executive sales leader possessing expertise in spearheading large-scale business development, sales, and marketing operations, market development, business leadership, key/major account management and team oversight. Expertise in managing high-impact business, sales, and marketing strategies that drive growth and maximize revenue via the development of strategic sales plans, strategies, and solutions designed to enhance competitiveness, spearhead market growth, increase revenue, and achieve net profit yields. Skilled communicator adept in building and leading high-performance teams, business processes, and complex negotiations, while overcoming business challenges, managing performance, and making high stakes operational decisions.
My Experience
Sales Drive Marketing,
Marketing Drives Sales,
Systems Connect Both,
&
Teams Execute
Throughout the years, it has been an honor to work with high-caliber professionals. Each and every moment has been an amazing learning experience.
Lovely Leaps
2018 – Present
Founder/Head of Strategy
Champion all aspects of growth and strategic direction for Lovely Leaps, driving a consistent 10% monthly growth rate. Spearheaded the enrollment of 650 in-studio students and managed over 10,000 children through online classes. Develop financial projections for funding and investments. Oversee CRM, web development, product development, and marketing initiatives. Manage and execute three annual recitals, each attracting over 900 attendees.
REIG Asset Management
2019 – 2024
MARKETING DIRECTOR/SALES OPERATIONS MANAGER
Champion all the aspects of sales and marketing operational strategies to drive partnership solutions and identify trends to secure new opportunities and increase pipeline, while spearheading the close of all business deals, including RFP development and CRM buildout/management.
Movetic
2017 – 2019
DIRECTOR OF BUSINESS DEVELOPMENT
Directed all aspects of new and existing business development via delivery of proactive solutions to drive client acquisition, brand building and growth, product/service promotion, market positioning, and the development of best practices and strategies. Championed the implementation of business development business plans, client development, account management and portfolio management for a range of clients, with a focus on go-to-market strategies within the CPG market.
Cintas
2016 – 2017
OUTSIDE SALES REPRESENTATIVE
Directed all aspects of B2B territory sales, new account acquisition, and business development in regards to commercial fire protection products and services such as commercial fire suppression systems, supplies, and sprinkler, fire alarm, and fire alarm monitoring systems. Delivered training programs on areas including first aid, safety supplies, and AED units throughout San Diego County.
Waste Management
2014 – 2016
OUTSIDE SALES REPRESENTATIVE
Managed the promotion, marketing, and sale of waste management services to government, business, and commercial accounts, while handling existing account issues, implementing business development strategies for expanded growth in service areas, and educating potential customers on services and processes in order to drive sales and bolster revenues. Developed and presented RFPs and RFBs for government and non-government site locations.
Phamatech, Inc.
2014 – 2016
NATIONAL SALES CONSULTANT
Implemented strategic consulting, including business plans and sales strategy development for government and non-government operations, while spearheading marketing efforts.
Sales, Marketing, Systems, Let’s Bring Them Together!
my Skills
Sales, CRM Integration, Business Development, Team Building, Marketing, Social Media Marketing, Business Strategy, Business Planning, Reporting & Analytics, Project Management, HubSpot, Salesforce, CRM Automations, WordPress, Adobe Suites, Leadership, Sales Training, B2B & B2C Sales.
- Marketing
- Business Systems
- Business Development
Sales Operations Management
- Proficient in Hubspot and Salesforce Development
- Data Analytics
- Report Building
- System Sales Training
- Workflow Buildout and Development
- Sales & Forecast Analytics
Marketing Management
- Omni Channel Marketing Campaigns
- Google Analytics
- Google / Social Ads Management
- Project Management
- P&L Strategy
- WordPress
Sales Team Management
- Team Building / Management
- Territory Management / Growth
- Revenue & Profit Growth
- KPI & Metrics Development
- B2B & B2C Sales Training
- New Business Development
Education
Unversity of Nevada, Reno
Bachelors of Arts
Communications
2012
I’ve Worked With
2012 – Present
CRM System Background
The first CRM system I ever encountered was GoldMine. After using and dissecting this platform, I started to realize the importance of these systems.
Over the years, I have had the pleasure of working with and developing additional systems such as Salesforce, Dynamics, WellnessLiving, Mindbody, and HubSpot.
2016 – Present
Business Development
The first time I had the pleasure of developing an entire sales structure a light bulb went on.
Integrating technologies into the entire sales process allows everyone on the team to maximize their sales using new-age systems. A person can now reach a large number of people like a computer and a computer can now come to life as a person. Welcome to bringing sales and marketing together.
