My Experience
Understanding the systems to grow sales and marketing together is what I know. Implementing these systems in a team environment is what I do.
Gallup CliftonStrengths
Learner
What makes you stand out?
It’s very likely that you may ponder options rather than react without thinking through things. Sometimes you weigh the ramifications, consequences, outcomes, or effects. Sometimes you aim to understand the basic “whys” and “hows” of a situation, problem, or opportunity. Individuals might trust you to be cautious. They might expect you to raise important issues that require further consideration. Because of your strengths, you long to know more so you remain on the cutting edge of your field or areas of interest. Your inventive mind usually generates more possibilities than you can handle or fund. Nonetheless, you are committed to acquiring knowledge and/or skills. You study everything involved in a situation and conceive entirely new ways of seeing or doing things. What you already know prompts you to ask questions and delve even deeper into a subject or problem. Instinctively, you see yourself as a contributing member of the group. You enjoy partnering with intelligent people. You like to exchange information, share observations, or offer tips for doing things more easily, efficiently, or swiftly. You are happiest collaborating with individuals who are not stingy with what they know. You have an ability to figure out how everyone on the team can benefit from each other’s knowledge, skills, experiences, or wisdom. Driven by your talents, you channel your efforts into the task at hand. You persevere until you have gained the knowledge and skills needed to attain a goal. You can toil for many hours to secure your objective. You probably work hardest and most productively at a particular time of day. Chances are good that you usually equate education — formal and informal — with understanding more about something today than you understood about it yesterday.
Achiever
What makes you stand out?
Instinctively, you tend to be a very good adviser to many individuals. When offering suggestions or asking questions, you probably are much more engaged, intense, and involved than usual. Driven by your talents, you work with much more intensity in the evening. This awareness probably allows you to increase your productivity, improve the quality of your outcomes, enhance your efficiency, and better manage your priorities. Because of your strengths, you probably have a reputation for applying yourself to your work for many hours at a time. Your teammates likely realize you are capable of working all day or through the night when you must complete job-related tasks, household chores, or academic assignments. It’s very likely that you probably have a reputation for working many hours so your team, class, or workgroup can reach its goals. Chances are good that you strive to complete many tasks prior to their deadlines. As a result, you usually have ample time to think through your ideas, decisions, or plans. You tend to feel ill-prepared when you are forced into action.
Includer
What makes you stand out?
It’s very likely that you feel life is wonderful when you can forge bonds with many of the individuals you meet. You have a gift for befriending just about anyone. You immediately notice those whom others leave out of conversations, forget to involve in meetings, or fail to invite to social events. Chances are good that you usually find a reason to befriend everyone. You welcome individuals into group discussions and activities. This can require the redistribution of resources or the revision of plans. You frequently figure out ways to accommodate those who want to participate. By nature, you notice that life is a lot better for you when people accommodate your biological need to work in the evening. You customarily produce optimal — that is, most satisfactory — results in the evening or the hours after midnight. Driven by your talents, you sense there is something good in each person you meet. Your open approach to people makes you a very likeable individual. Because of your strengths, you have tender feelings for all sorts of people. The affection you feel for them often prompts you to draw them into conversations or group activities. Your kind words and good deeds probably help you appreciate life more than most others do.
Ideation
What makes you stand out?
Because of your strengths, you logically think through how your team can approach its projects. You are the person who steps back to figure out how things actually work. You consider why mechanisms, processes, programs, or rules failed in the past. You rely on facts to decide how many people need to be deployed, how much time they require to complete each phase of the endeavor, or what tools they need to succeed. Chances are good that you often experience satisfaction with your life when someone asks you to scrutinize, assess, examine, or evaluate things such as people, processes, plans, or mechanisms. It’s very likely that you often are the team member who generates innovative ideas for programs, processes, enterprises, or assignments. Driven by your talents, you often are the originator of fresh ideas for brand-new campaigns, business ventures, initiatives, or special events. Instinctively, you favor conversations where information, facts, or data are considered objectively — that is, emotions do not distort the truth. You pose questions, evaluate answers, and figure out how things work. Reducing an idea, theory, or process to its most basic parts provides you with many insights. You are likely to archive — that is, preserve — your discoveries so you can use them later.
Significance
What makes you stand out?
Instinctively, you now and then enjoy initiating dialogue with newcomers or outsiders. The possibility that they one day might become your devoted admirers, dedicated followers, or dear friends sometimes inspires you to be friendly. Driven by your talents, you regularly experience a feeling of personal fulfillment when you can influence people to reach higher levels of excellence. It’s very likely that you yearn to step into roles where you can influence people to follow you. Many individuals allow you to take charge. Why? They likely remember times you set them up for success in the past. Because of your strengths, you may use reason to govern what you do and how you do it. Perhaps you take charge of activities that directly affect the quality or direction of your life. You might refuse to let anyone determine your destiny. By nature, you invest a lot of time, effort, and energy in winning followers. You probably aspire to leadership roles. You already realize the backing of loyal individuals is essential.
Work Experience
REIG Asset Management
2019 – Present
MARKETING DIRECTOR/SALES OPERATIONS MANAGER
Champion all aspects of growth and strategic direction for Lovely Leaps, driving a consistent 10% monthly growth rate. Spearheaded the enrollment of 650 in-studio students and managed over 10,000 children through online classes. Develop financial projections for funding and investments. Oversee CRM, web development, product development, and marketing initiatives. Manage and execute three annual recitals, each attracting over 900 attendees.
- Founded Lovely Leaps, a thriving dance studio and education company founded in September 2018.
- Directed an average growth of over 10% month over month since inception.
- Spearheaded an impressive enrollment of 650 students actively participating in our in-studio/school enrichment classes and over 10,000 children through our engaging and interactive online classes.
- Developed business plan for financial projections for funding and investments.
- Oversee all customer relationship management (CRM), web development, product development, and marketing initiatives, ensuring our online presence reflects our commitment to excellence and innovation.
- Manage and oversee the execution of our three annual recitals, which showcase our students’ talent and hard work. These recitals host over 900 people in attendance.
REIG Asset Management
2019 – 2024
MARKETING DIRECTOR/SALES OPERATIONS MANAGER
Champion all the aspects of sales and marketing operational strategies to drive partnership solutions and identify trends to secure new opportunities and increase pipeline, while spearheading the close of all business deals, including RFP development and CRM buildout/management.
- Received “Top Presenter Award” for Awaken Pathfinders marketplace management program (2020)
- Converted REIG’s entire Infusionsoft, google sheets organization, and marketing systems with new workflows and automation into HubSpot generating 30,000+ prospects, over 100 new workflows and automation, and a complete brand overhaul.
- Collaborate with the executive team to develop and implement plans for sales operations, processes, and personnel designed to accommodate continuing growth objectives.
- Track and analyze sales pipeline metrics to drive continuous improvement; direct, manage, and lead the strategy of company resources and partners throughout the sales and project cycles.
- Oversee execution of each new project through close collaboration with internal and external stakeholders, while partnering in go-to-market strategies for clients.
Moveitc
2017 – 2019
DIRECTOR OF BUSINESS DEVELOPMENT
Directed all aspects of new and existing business development via delivery of proactive solutions to drive client acquisition, brand building and growth, product/service promotion, market positioning, and the development of best practices and strategies. Championed the implementation of business development business plans, client development, account management, and portfolio management for a range of clients, with a focus on go-to-market strategies within the CPG market.
- Spearheaded the name and brand growth strategy of Skrewball Whiskey (2017)
- Successfully built out the entire sales division and HubSpot CRM system for the agency (2017)
- Directed the achievement of all established sales, business development, and client strategy development, while consistently monitoring, analyzing, and adjusting strategies against goals.
- Drove performance metrics via strategic analysis and enhancement of growth, revenue, and profit trends, while identifying new market opportunities and devising creative strategies to penetrate new accounts/partners.
- Collaborated with the internal marketing design team to create effective sales collateral and oversaw the execution of each new project through cohesive partnerships with internal and external parties.
- Spearhead the close of all business deals, including RFP development and CRM buildout/management; presented data from Google Analytics, HubSpot CRM, and industry insights to help strategic agency decisions.
Cintas
2016 – 2017
Outside Sales Representative
Directed all aspects of B2B territory sales, new account acquisition, and business development in regard to commercial first aid and safety protection products and services. Products and services such as commercial PPE protection, training programs on areas including first aid, eye washing stations, biohazard waste supplies, first aid products, and AED units throughout San Diego County.
- Recognized as a consistent Top New Business Representative and Top Sales Performer within the Southern California market, while exceeding sales goals by over 125%.
- Partnered cohesively with marketing management in the design, development, and launch of targeted sales and marketing collateral for prospective clients.
- Engaged with and analyzed customer needs to deliver recommendations on various products to improve revenue and the customer experience; implemented B2B sales and networking strategies.
- Conducted site analyses, preliminary system design, labor and materials estimates, sales proposals and presentations, change order management, and job progress reviews.
- Prepared/submitted sales forecasts and future sales projections; continuously grew customer base via upselling/cross-selling additional products and services, and negotiated service agreements.
Waste Management
2012 – 2016
OUTSIDE SALES REPRESENTATIVE
Managed the promotion, marketing, and sale of waste management services to government, business, and commercial accounts, while handling existing account issues, implementing business development strategies for expanded growth in service areas, and educating potential customers on services and processes in order to drive sales and bolster revenues. Developed and presented RFPs and RFBs for government and non-government site locations.
- Received “Emerald Circle Award” for top national performance in Q1/2015 and the “Rainmaker Award” for the largest sale nationally, while exceeding/maintaining sales goal at over 125%.
- Conducted pre-sales activities to gain an understanding of customer needs, gathered marketing material and pricing plans, and determined the best sales strategy to close the deal while managing waste ratios for accounts.
- Proactively identified opportunities to cross-sell additional products and services in order to drive sales and increased revenues, while setting up new accounts and implementing customer account retention techniques.
- Adjusted sales technique depending on the nature of the prospect or customer, while presenting products, services, and the benefits of being a customer via a consultative approach.
Phamatech, Inc.
2014 – 2016
National Sales Consultant
Implemented strategic consulting, including business plans and sales strategy development for government and non-government operations, while spearheading marketing efforts.
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Successfully drove the achievement of over $1M in annual diagnostic sales.
I’ve Worked With
Education & Affiliations
University of Nevada, Reno
BACHELORS OF ARTS
Communications
2012
President
Alpha Kappa Psi
Professional Business Fraternity (50+ members)
2011